when the big east was formed in 1979 it went from boston in the east to syracuse, new york, as its western most outlet. the big 10, as you said, was midwestern schools. the pack 8, which is now the pack 12, was surprisingly enough four schools in california, two in oregon and two in washington. so geography was important, academics were important and competitive levels were important. now the landscape has changed completely. geography has been thrown out completely. academics have been thrown out completely and, to some degree, competitive levels have been thrown out completely because it's all about what schools can make you the most t.v. dollars and a conference and what conferences can make schools the most t.v. dollars. that's the unifying force now. >> brown: so it's dollars and television. particularly in football, right? >> exactly. a all of those thing changes that have happened over a period of ten years now, because it began when the a.c.c. raided the big east for virginia tech, miami and boston college to improve itself as a football conference to get more t.v. dollars for foot